WEBINAR TRANSCRIPT:

Intro

Thank you for joining us today for our monthly Qebot Coffee Break – This is a 15 minute, hyper focused webinar series aimed at providing quick, easy to consume marketing and business operations tips to help you run your business more effectively. Today’s Coffee Break will focus on using technology to help you streamline your business blogging strategy.

Host

My name is Matthew White, CEO of Qebot, and I’ll be your host for today. Qebot consolidates the tools and applications that small and local businesses use to manage their marketing and day-to-day operations into a single portal, decreasing time, effort, and resources necessary to build your business.

How to interact with today’s webinar

Today’s webinar is being run through Go-To-Webinar. Please use the question feature as shown on the screen to ask questions throughout the presentation. To keep our webinar on schedule, we’ll answer the most pertinent questions at the end of the webinar. Question and Answer will be limited to only 3 minutes, so if we do not get to your question, please email us at

success@qebot.com

, and we’ll respond to you directly. All attendees will receive a link to the recording of this webinar for reference.

Why you should be blogging for your business

Let’s start with why you should be blogging for your business.Regularly blogging for your business can be one of the most effective marketing tools you can utilize. Just a few of the benefits of blogging include:

• improving SEO and ranking
• driving potential customers to your site
• showing your expertise in your industry
• and, engaging with current and past customers.

So why isn’t everyone blogging constantly. The real issue is that it’s hard to get started, and keep yourself on a regular content schedule. It’s a process you have to start, and then be diligent in continuing, and it can leave a lot of businss owners feeling overwhelmed.

Today, we’ll go over some tips and technologies to make it easier.

Creating a blog schedule

First, you have to get organized. Organization is the key component to those that maintain an active blog, and those that give up. Here is an example of a great tool that can help you stay organized, and create a quality content marketing schedule that is easy to follow. If you’d like a copy of this, shoot us an email to success@qebot.com, and we’ll email you a link to download it.

Using Trello to manage your blog topics

I’m also a big fan of using a tool like Trello to organize your ideas, and keep a place to put and keep track of blog ideas and topics. As you can see here, you can place your blog topics in the ideas tab as they come to you, and move them along as you decide to write on that topic, and post it. This can be especially helpful if there are more than one person blogging for your business.

Blog topics using the Qebot keyword search tool

Now that have a tool to organize, it’s time to come up with topics. The social media tool available in the Qebot platform is a great resource to come up with great ideas for blogging.

Blog topics using the Qebot suggestion tool

Another great tool is the suggested content tool in the social tool on Qebot. This allows you to filter and read articles on certain topics that are relevant to your industry or community. This way you can see what people are finding interesting, and give it your spin.

Writing your blog

So now you have a schedule and a topic. Time to get to writing. The free blogging platform on Qebot allows you to write and post blogs to tumblr, and, if you have a Qebot website, right to your own site. With the simple interface, you can post blogs with images, videos, and compose your text however you want it to look.

Social distribution

Lastly, it’s time to distribute your blog to the world. The social media tool within Qebot allows you to quickly post your blog to all of your social channels, and engage with your readers.

Newsletter distribution

Then use that email list that you’ve been working hard to create to get your blog out to potential and past customers. Reiterate to your contacts how knowledgeable you are about your industry to maintain those connections, and ensure that when they need your services or products again, you’re on the top of their mind.

FINALE

Blogging should be one of the top tools in your content marketing strategy. And with technology to make the job easier, blogging can actually be a lot of fun. Start testing out some subjects and work on finding your tone. Remember: blogs are meant to share your voice and your expertise to your readers, so keep it professional, but don’t make it stuffy and boring. Keep your content conversational, so readers will want to continue consuming your content.

Wrap Up

Thanks for joining us today. We hope you found this topic to be interesting and informative. If you’d like to see more Coffee Break topics, visit us on our blog at Qebot.com/blog, or go to our youtube channel by search Qebot. If you’d like more information about how the Qebot platform is helping business owners manage their marketing and business operations in a more simplified way, visit us at Qebot.com to discover the different tools and applications we offer, or email us at

success@qebot.com

to get a free consultation.

Find Out More

Thanks again for your time today. Please keep a look out for next month’s date and subject for our Qebot Coffee Break series.

Want to learn more about how Qebot can help you grow you business? Check us out at qebot.com.