The agency world is wild. Expectations are sky-high, there are constant budget constraints, marketing channels are ever evolving, and one small mistake could be the end of any agency/client relationship. This is why every little advantage and cost savings can be so important to an agency’s continued growth and performance.

Centralization of the apps and software that are necessary to manage client work can be become one of the greatest assets for any agency looking to save time and money. Having a single platform to access and manage all of your marketing tools can drive down the cost of software, save account managers hours per week on their workload, expand agency offerings to increase retention, drive higher per client revenues, and can even become a valuable lead generation tool.

Driving down cost

Many centralized platforms have the unique ability to spread margins across a number of their different offerings. This allows the technology provider to take a lower margin on each individual tool, enabling the platform to have a lower price than you would get by going to a company that just offers a single tool for example. Moreover, by centralizing all of these tools, platforms also consolidate operational costs such as marketing, sales, PR, support, executive management, office space, equipment, etc. Instead of paying the salaries for the executive team of seven different, a centralized platform has one executive team, marketing team, sales team, etc. – allowing overhead to be lower, and making it possible to again drive deep discounts into their offerings. Don’t believe me? Check out the prices of systems like Qebot vs. the pricing of individual technology providers.

Save account managers hours per week

This one is a testimony directly from the many agencies already using centralized platforms. Here at Qebot, we’ve received feedback from countless agencies telling us that centralization is saving their account managers between two and five hours per week – which makes total sense. Through a centralized system, account managers no longer need to log into multiple applications per day to manage their accounts. They can log into a single system where they can quickly and easily jump between accounts and tools. It helps centralize reporting capabilities, enables easier data sharing between tools or teams, has better support where a user can ask questions about multiple tools at one time, and creates better task management – leading to better time management. Some of these agencies have said they’ve been able to set up two or even as many as three  more accounts per agent on their team, which at scale, allows them to run a leaner account management team, and save quite a bit of money.

Expand agency offerings

This one is all about acquisition cost and return on investment. Being able to offer clients more services allows an agency to become more integrated into their organization. If you are only running social media campaigns for a client, leaving your service to either run it themselves, or try a new agency is rather easy. But if you are hosting their website, managing their reviews, driving their social strategy, sending their email newsletters, helping them with content creation and SEO, and aiding them in their sales funnel management, that makes it a whole lot harder to try to move on. Plus, there is the added benefit of increasing your per client revenues. A higher long term value and increased per client revenue allows you to stretch and maximize your current marketing budget even further to gain more customers.  

Lead generation

Finally, a centralized platform can actually aid your business in both lead generation and revenue growth. This is because centralized platforms like Qebot allow for you to take a fully white labeled version of the platform, and resell it at your own price point. Agencies that use this process drive new clients into a DIY offering of marketing software on the platform. From there, they actually have access real data about their DIY clients marketing efforts that they can report on. This can be used to create custom sales conversations about how adding your managed services could help. Additionally, for those clients that may just never purchase managed services, you can still sell them on the tools they need to manage their marketing, and create a recurring revenue source that requires zero management. A nice way to create a secondary revenue stream for your agency.

If you’d like to learn more about how a centralized platform can help your marketing agency thrive, set up a demo with a partner success manager here. We’ll show you how agencies across the world are using the Qebot platform to stay ahead of the competition, and drive more money to the bottom line!

Qebot offers free white labeling, no account minimums, and is completely month-to-month for all partnerships.