The marketing agency world can be a tough place these days. New agencies spring up on a daily basis with a lack of barriers to entry, and the market is becoming crowded. So how do agencies, old and new, stay ahead of the game and differentiate themselves from the pack? How can you drive qualified prospects into your pipeline and increase your revenues at the same time.

DIY offerings can do just that. As an agency, offering a set of DIY tools and applications to the market allows you to drive new revenue. This might only be a couple hundred dollars per client in your pocket, but through smart marketing and advertising, it should be fairly easy to drive a lot of these to your business (I mean, you are a marketing agency, right?).  Many agencies we work with are seeing a typical cost of acquisition for these types of products sitting around the $30-40 mark – of which they are seeing payback on in under a months’ time.

Let’s say you create a bundle of tools (social platform, directory listings, review manager, email marketing) that closely relate to the services you offer. From here, you are now branding your agency to these businesses as a provider of necessary technology they can use to help market and grow their business. The best part is, if they are in the market to start buying marketing tools, they are serious about growing their business and are likely also ready to invest in higher level services to achieve their goals.

At this point, you’ve gained a paying customer with minimal overhead, driven some monthly recurring revenue, and have created a brand for yourself in the mind of this customer.

THIS IS WHERE THIS GETS INTERESTING!

With customers purchasing tools from your platform, you now have access to their marketing data – allowing you to see how they are doing on social, reputation management, local SEO, etc.. This information allows your sales team to approach businesses that are trying to find new ways of growing with real data and strategy points they can bring to a call – and since they are already buying products from you, they will be more likely to invest in the other tools you offer! A free consultation on how their marketing is performing could easily turn this customer, whom you are already making money on, into a full service client. Then you can simply use the tools that you are selling them to manage their account.

THIS IS WHERE QEBOT CAN HELP!

Let us be your partner in creating a white labeled solution that is tailored to your brand, business and agency that will increase revenue and drive quality prospects over the finish line.

Want to see a demo? Click here to speak with one of our partner success managers and get started.