Even the most seasoned content marketers run into creative lulls—and every business owner is busy. You will have days when you simply don’t know what to post to social media. While there are countless articles online to help stimulate your social media imagination, technology can be a lifesaver when you simply haven’t the resources to generate original content.

Use your competitors for inspiration

Take a look at what your competitors are talking about. You won’t likely want to promote competing companies by engaging their content directly, but competitors’ social posts can be a good source of ideas and a bellwether for customer sentiment and interest.

Sendible keyword monitor for “Chipotle” revealing the restaurant’s Halloween promotion

Sendible’s keyword feed shows you which of your competitors’ posts are seeing the most engagement. Use this knowledge to find similar articles online (from more agreeable sources) that are more in line with your company’s values and more appealing to your niche in the market.

Let technology do (almost) all of the work

If you’re really short on time, tools like Sendible’s content curation  and recommendation engine through Qebot will suggest fresh content based on posts you’ve already shared and what your fans are likely to engage. Here’s a sample of suggested content the recommendation engine sent our way this week:

Not bad! We even shared one of the suggestions via Qebot’s Twitter.

If you’re having trouble executing your social media strategy as a small business owner, let technology do most of the heavy lifting. There are plenty of tools available, so have a look around.

We love Qebot’s Sendible integration because it makes social media management simple: access all of your social media profiles, clearly see when your audience is active, schedule posts when it’s convenient, and even get suggested content from around the web. Visit qebot.com to check it out.

Want more? Join our upcoming Coffee Break webinar. We’ll spend 5–10 minutes running through how you can use technology to make your life as a content marketer a whole lot easier.

Want to learn more about how Qebot can help you grow you business? Check us out at qebot.com.

Author: William Hilton, COO at Qebot