So you’re starting or are already sending out a regularly scheduled email newsletter to your contact list for your business. This is a great step in developing a well-rounded and extremely effective marketing strategy that will not only help you drive new business in the door, but will also keep you top of mind and seen as the expert in your respective industry for past customers.

A typical question asked by those sending out email newsletters is what is the best day and time to be sending out your email blast to get the best opens, clicks, reads, and conversion. Although it can vary greatly depending on your business, the type of customers you target, and what you may be trying to get them to do, there are some pretty set standards that are fairly effective across the board based on Mailchimp’s Send Time Optimization feature.

Which days get more opens?

For most email campaigns sent throughout the week, Mailchimp’s data shows that the best days of the week for open rates tend to be Thursday and Tuesday, with Wednesday and Monday following a bit behind, and a drop off on Friday and into the weekend.

What times get more opens?

When it comes to the actual hour of the day that you should be scheduling your send, it can vary a bit, but the data shows that the window of around 9 am to around 3 pm is typically the best. The peak time is around the 10:30 am timeframe.

 This is data based on millions of emails sent. There are dozens of nuances to your specific email campaign that could make this data completely irrelevant. A great example would be the entertainment industry. The weekends could be the perfect time for a local movie theater or museum to send out their newsletter, when people are the most apt to be interested in activities in their downtime. Another differentiator may be the type of content you are sending out. If it’s based on work productivity or better management of your company, then your content may be interesting during the workday when that’s what people are involved in. But if your information is more based on news or non-work related content, perhaps it’s best to get your content into the hands of your audience early in the morning or later in the evening.

The most important thing to remember is who you audience is. Really strive to understand your recipients and build your campaign strategy around that. Try using A/B testing for different days and times, segmenting out your contact lists to see what works the best for your business. Mailchimp, through the Qebot platform, has great tools for setting up your email marketing campaigns, testing your campaigns side by side, and getting the most out of your time and resources.

To learn more about email marketing through the Qebot platform, visit us at Qebot.com, or email us at success@qebot.com to set up your free account, and get started optimizing your marketing and business operations.

Want to learn more about how Qebot can help you grow you business? Check us out at qebot.com.

By Matthew White
CEO - Qebot