This week, we’re taking a look at how to use technology to optimize social media engagement for business. Tired of reading? Join our upcoming Coffee Break webinar, where we’ll take 15 minutes to run through a few of these concepts live.

Today, we’re covering that lingering question: what is the best time and day to post to social?

Post when people are online

Maximize your reach by posting to social media when your audience is most likely to see and engage your content. This may seem obvious, but it’s important to keep in mind because if you post when your audience is inactive, the reach of your content is immediately hamstrung.

If you’re unsure when to post, start with times that users are generally busy on social media, and experiment from there. The best times to post will vary by such factors as your industry and target demographic, so keep an eye on what’s working for your specific business.

Facebook Post Engagement Probability by Time of Day

The only way to know the best times to post is to look at your own data. Tools like Sendible’s reporting, available through the Qebot platform, show you exactly when users are consuming your posts. Drill into your data! Break things down by day of the week, time of day, and social media platform to find out when your audience is really tuning in.

Schedule your posts

The rub? The best times to post are often the least convenient times for you, as a business owner, to be fussing with your social media accounts (1pm and 3pm in the example above!).

Your LinkedIn audience may be actively engaging your posts on their 8am commute to work—right when you’re trying to open your storefront for the day. Your Facebook audience may active as they tire of work at 3pm—right when you’re securing last-minute deliveries for the evening dinner rush.

Make your life easier by scheduling posts ahead of time. While many social conversations happen in real time, much of the content you create can be shared with social posts that are scheduled ahead. You can post your blog the night before and schedule your social posts for the following day. Or set the promotional social posts for the month leading up to a sale, and forget about it!

Recurring Weekly Promotional Post Scheduling

Sendible through the Qebot platform is great for scheduling posts as well. Find a time that works for you, create your content calendar, schedule your posts, and go back to focusing on your employees and customers during those core business hours.

If you’re a business owner running your own social media campaigns, social media management software can be your best friend! Go to qebot.com to learn more about the Qebot platform, or join our upcoming webinar to see how easy social media for business can be.

Want to learn more about how Qebot can help you grow you business? Check us out at qebot.com.

Author: William Hilton, COO of Qebot